CommBank Everyday Investing product launch
The Challenge
Build an accessible investment product for everyday Australians.
- 1Insight: Australians are underinvested with 1 in 2 Australian Adults not holding investments outside of Super & Home (ASX 2023
- 2Cost and the daunting range of investment choices were identified as the biggest barriers to getting started
- 3Highly regulated and compliance-intensive operating environemnt, resulting in a regime optimised for risk management, not accessibility
The Approach
Developed unique CVP, identified strategic partner, negotiated commercials, mobilised cross-functional product team to gain approvals, and build digital experience.
CVP Definition
Developed digital only proposition, accesible only via the CommBank App. Simple choices for customers, low-cost investment options, with professional management and risk-management.
Strategic Partnerships
Selected strategic partners, financial modelling, negotiating commercial contributions and fee flows.
Product Development
End-to-end development of investment product, integration with partner systems, investment fund flows, and customer UI/UX design.
Approvals
Worked with internal and external stakeholders to meet regulatory and compliance requirements (e.g. AML/KYC, DDO, PDS, CPS 510).
The Impact
Commercial agreements sighed. Mobilised build team.
Key Takeaways
"Venture building requires both strategic vision and hands-on execution"
"Unit economics must be proven early to secure ongoing investment"
"Analytics infrastructure is foundational for scaling consumer products"