Why most AI strategies are just feature lists
Drawing on the AI Acceleration program and Gen-AI discovery sprints at CBA and x15.
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Where Commercial Strategy Meets Product Delivery.
Head of Strategy & Product · 25+ years building and scaling digital products at CBA, Mastercard, Westfield and beyond.
0+
years' experience
0+
people led
$0m+
P&L managed
I sit at the intersection of strategy, product and commercial reality.
Commercial Strategy
Translating vision, strategic objectives and concept papers into investment cases and exection. Highlights include: moving from nation building vision to executed Definitive Agreements at NBN Co (A$11bn+).
Product Leadership
Building product management chapters, coaching PMs, and developing digital roadmaps at scale for Australia's most used Banking App.
AI & Growth
Early mover in AI adoption: AI Acceleration programs, Agent Hackathons, Gen-AI discovery sprints and vibe coding.
"Most strategists hand off when the hard work starts. I do both and I have the results (and the scars) to show for it."
Featured Work
Case studies demonstrating impact across commercial, product strategy and delivery.
Impact by Numbers
$0bn
NPV deal negotiated (Telstra/NBN Co)
0k
users in 15 months (Cheddar)
0%
of new CommSec accounts in 9 months
$0m
venture funding secured (Truyu)
0
team members upskilled in AI
0
team engagement score Q2 FY26
Career Timeline
20+ years across financial services, retail, technology and infrastructure
2022–Present
Commonwealth Bank
EM Product & Strategy, Digital
2019–2022
Scentre Group
Head of Strategy
2017–2019
Mastercard / APT
Principal
2015–2017
L.E.K. Consulting
Engagement Manager
2010–2015
NBN Co
GM, Commercial & Alliances
2008–2009
Downer EDI
Strategy & Business Development (M&A)
2001–2008
Telstra
Various: Transformation, Pricing, Bus.Dev.
2022–Present
Commonwealth Bank
EM Product & Strategy, Digital
2019–2022
Scentre Group
Head of Strategy
2017–2019
Mastercard / APT
Principal
2015–2017
L.E.K. Consulting
Engagement Manager
2010–2015
NBN Co
GM, Commercial & Alliances
2008–2009
Downer EDI
Strategy & Business Development (M&A)
2001–2008
Telstra
Various: Transformation, Pricing, Bus.Dev.
Expertise & Capabilities
A unique blend of strategic thinking, commercial acumen, and hands-on product leadership
Commercial
Commercial NegotiationDue DiligenceBusiness DevelopmentFinancial ModellingM&A Strategy
Core
Customer problem discoverySolution discovery and validationProduct strategy and roadmappingAI & Gen-AI opportunity discovery
Delivery & Leadership
Team BuildingChange ManagementVenture IncubationPartnership ManagementExecutive Stakeholder Engagement
Industry Sectors
Financial ServicesRetail / LoyaltyTechnology / SaaSTelecommunicationsTransport & Infrastructure
Perspectives
Thoughts on strategy, product, and building what matters.
The product manager your CFO will actually trust
Bridging commercial discipline and product delivery — the rare combination that drives results.
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From 0 to 300k: what startup metrics actually tell you
Lessons from Cheddar on scaling a venture inside a large bank.
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Credentials & Education
A strategist with the legal, financial and commercial training to close deals as well as design them.
Professional Qualifications
Executive MBA
AGSM
Graduate Dip Applied Finance
FINSIA
CPA
CPA Australia
Academic Background
Bachelor of Laws
UNSW
Bachelor of Commerce
UNSW
AI Certifications
Various - Google, IBM,etc
Let's talk about what you're building.
Whether you're scaling a product team, rethinking your digital strategy, or navigating an inflection point, let's connect and see what we can build together.